Why do I need an eye cream or serum?
The skin around your eyes is the thinnest and most delicate on your face. Lacking oil glands, it’s more prone to dryness, and due to continual micromovements, it becomes stretched, succumbing to fine lines, wrinkles or sagging. Being so fragile, this area is more susceptible to environmental damage from the sun’s rays and pollution — and is one of the first areas where ageing becomes visible (fine lines, wrinkles, sagging). As the skin around your eyes is different from the rest of your face, it needs a different kind of TLC in the form of a dedicated cream or serum (you only need one good product) that will address its specific needs.

What’s the difference between a regular face moisturiser and an eye cream?
Each product type is formulated to suit its purpose. Although eye and face products frequently contain the same anti-ageing ingredients, there are differences between the two. A face cream/serum will likely contain a higher concentration of certain ingredients that might not be suitable for the fragile eye area (which absorbs product more easily) and can cause congestion or irritation. Conversely, an eye cream/serum may contain potent ingredients not beneficial to the face — if you have oily skin, for example. The texture will be different too. A heavy face cream applied to the thin eye area can, over time, cause milia (hard, white bumps under the skin).

Most importantly, eye cream/serum formulations are targeted, so that not only will they moisturise, they can also address specific concerns such as crow’s feet, sagging, puffiness or dark circles. Even though it means an extra product in your bathroom cabinet, a results-driven eye cream or serum is well worth the investment if you want to look bright-eyed, fresh and more youthful.

When and how do I apply an eye cream or serum?
Prevention is the best treatment, so the ideal time to start using an eye cream/serum is in your ‘20s. For best results, incorporate it into your daily routine twice a day, morning and evening, and apply a pea-size amount to cleansed and toned skin. Don’t rub or pull, but gently pat the product using small patting motions around the eyes (and on the eyelids if the product instructs) with your ring finger. Start from the inner corner and move outwards until the product is absorbed before applying the next product.

As well as using an eye cream/serum, how can I care for my eye area?
A good quality eye makeup remover helps, as does its correct application. Use a product that shifts eye makeup without having to force or pull. And don’t forget to use an SPF in the morning, even if it’s in the form of a concealer or foundation, to help prevent wrinkles, discolouration and dark spots. Trusty sunglasses provide extra protection too.

We love…

BeautyLab Youth Elixir® Absolute Regenerative Eye Serum

Ideal for skin that’s aged / thinning / lacking firmness / hyperpigmented / with deep lines and wrinkles.

With orchid stem, a stem cell peptide complex, a liposomal preparation and probiotics, this superior serum helps older skin to look and feel like younger skin. It works to lift and re-densify the skin, while improving the appearance of pigmentation, undereye bags and dark circles.


BeautyLab Black Diamond® Eye Serum

Ideal for all skin types / lack of vibrancy / fine lines and wrinkles

With diamonds, peptides and coffee extract, this red-carpet-worthy serum works to reduce the depth of expression wrinkles and improve the skin’s elasticity, firmness and strength. It blurs away the visibility of shadows, wrinkles and unevenness and gives the skin around the eyes a luscious, illuminated appearance.


BeautyLab® Instant Renewal Eye Complex

Ideal for skin that aged or prematurely aged / dull / dry / lacking resilience.

With peptides, plant collagen and hyaluronic acid, this firming serum fills wrinkles with light-reflecting particles for soft-focus correction. It targets eye bags, fine lines, puffiness and dark circles, while also promoting improved plumpness, elasticity and suppleness.


And finally…

BeautyLab® Cooling Eye Gel

Ideal for all skin types.

To relieve and soothe tired, irritated or puffy eyes, BeautyLab® Cooling Eye Gel refreshes, replenishes and helps to alleviate dryness and sensitivity. Loaded with natural actives — such as cucumber, chamomile, rosemary and seaweed — it offers excellent hydration and provides anti-inflammatory and antioxidant benefits to help protect the skin against irritating environmental aggressors. The perfect ally for night owls!



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